Summer Sundae 2012
Wed, 14 Mar 2012
I've been involved personally in Leicester's annual Summer Sundae festival since 2004 - initially working with Bathysphere on their stage and then being involved in the Summer Sundae Fringe festival (now known as the Leicester Fringe Festival) for five years.
In 2010 Cuttlefish got involved and produced an iPhone app for the festival. Last year we took over the festival website and produced an Android as well as iPhone app. I also ran an Interact Gallery off-site exhibition of Memory Mirror at the 2011 event.
This year we will have a similar level of involvement, with the website already being updated regularly with new announcements and a new version of the iPhone app appearing in the Apple App store a couple of weeks ago.
We've also added a few extra things to the festival's web infrastructure for 2012: there's now a Podcast series showcasing music from last and this year's line-up; we've also added a custom page/App to the Facebook site to promote ticket sales; and we plan to make a mobile web version of the line-up available to people who don't have iPhones or Android phones at the festival.
It's always interesting coming up with new ideas for how we can use the internet to help promote the festival. Technology is constantly developing and you sometimes have to make a real effort to keep pace with it. The big bonus with Summer Sundae, though, is that after the work's done you get to relax and have fun at the festival itself!
