Jeremy Hutchinson: i- (L'borough)
Date: Sat, 11 Jan 2014 - Sat, 18 Jan 2014
Venue: Carillon Court Shopping Centre, Loughborough
Launch: Fri 10 January 2014, 6-8pm
Open: Sat 11 - Sat 18 January 2014, 11am-4pm
Kiosk at the Market Street entrance to Carillon Court Shopping Centre
Having trained in linguistics and written TV commercials for Coca-Cola, Jeremy's practice is driven by an interrogation of consumer culture. Working across installation, video and sculpture, he creates situations that propose alternative kinds of logic within commercial environments. This critical inquiry has been seen in two recent projects. With ERRATUM® (2012) he emailed factories all over the world, asking that one of their workers produce an incorrect version of the product they make every day. The objects produced were then packaged and presented as the collection of a glossy luxury brand. A second work, Fabrications (2013) was produced on residency in the Middle East. For this work, he commissioned a jeans factory in Palestine to manufacture jeans that represented what it was like to manufacture jeans in Palestine. The factory responded with a series of unwearable jeans. These awkward objects might be seen to question the semblance of democratic normalcy in the West Bank.
For Radar, Jeremy Hutchison intends to investigate a ubiquitous presence in corporate advertising: the hand model. What is the function of this disembodied character? Investigating the tactics of major brand campaigns, he will observe how the hand model turns soulless commodities into objects of desire. The outcomes of the project will be presented within a shop space ad will include objects, photographs and a video.
The commission is in response to research within Loughborough University Design School into 'design and emotion' exploring how consumers see products as sensorial, emotional and meaningful experiences, not merely as objects to deliver a service. Many thanks to Dr Samantha Porter, Senior Lecturer in the Design School for her help and support.
More information: http://www.arts.lboro.ac.uk/radar/project/product_pleasure/jeremy_hutchison/
